An overview of the process can be summarized into a few key bullet points:

• The Opportunity
  • The Customer
  • The Costs
  • The Competition
  • The Context
• Strategy
  • Key Success Factors
  • Revenue, Costs and Margins
• People - Investors, Partners, & Employees
• The Deal - Aligning the incentives of each of key players to achieve business goals
• Systems & Processes